If you are looking for a consulting firm that gets education, you found it.
Our branding and communications work helps schools articulate their timeless value or that deeply embedded set of values that insiders know, in their gut, but haven't been able to put into words. We help articulate that special and differentiating quality, through words and design in all media, so that your school stands out for all the right reasons.
K12 consultants is the leader in communications for educational institutions because of our expertise and the insights we've achieved through many projects, working exclusively in this space.
Our clients benefit from this sector expertise because:
We have deep and broad knowledge of what has worked and, frankly, what hasn’t, in education brand development and communications of all kinds.
We know that a strong brand is not enough to win market share.While advertising agencies and design agencies will tell you brand is everything, we know that schools benefit tremendously from help with specific messages and guidance on prospect interactions through communications channels and face-to-face.
We have conducted market research and analyzed reams of data prospective families; current students, faculty, and staff; on a national scale.
We know how to translate enrollment-focused brand identities into inspiring capital campaign messages and a complimentary visual identity. We know how to partner with campaign council firms.
For independent schools, we have spoken with thousands of parents over the years, and we understand the emotional underpinnings of their decision of where to send their child to school. Unlike any other investment, education empowers their hopes and dreams for their child, and they will choose the school that they feel will take the stewardship of their child as seriously as they would.
We understand the mindset of key donors, campaign chairs and board and steering committee members. We create breakthrough audience
experiences for institutions when they are on the cusp of capital campaigns that will shape their institutions for generations.
INFRASRTRUCTURE
Supervising the designing the structure
Selecting Interior Furniture.
Prescribing the quality norms for the school to raise the standard
Helping to procure all necessary permits, permissions and licenses and statuary requirements They will be obtained on behalf of the institution.
STAFF (admin/academic) RECRUITMENT
The staffs whether teaching or non-teaching are the crucial and critical factor in any institution. We will Identify the requirement, Staff Selection, Recruitment & Training. We will have the courses & classes conducted during the academic year to improve the teaching skills and instill and inspire the enthusiasm in the each of the staff.
MARKETING
Marketing of the school depends on the survey and entire admission process. Taking into consideration the size and location of the institute, several marketing activities will be planned to propagate about the institute viz. advertisement through print media and electronic media, direct marketing by field staff, in the area. All the content for the promotional material will be prepared by the designer assigned by us for the school.
Depending on the agreement, we can continue the running of the school. Proper systems are mandatory for any establishment to run successfully and reach their objective. As a proved team we can frame the systems for the institutes we undertake and see that they are implemented in totality.We can ensure the institute reach the status of “school of good standards”.
Consultancy services for affiliation of Board/Council
Financial Planning and Infrastructure Development
Assistance for technical and technology requirements
Resource Planning and Teacher Training
Guidance for Curricular and Co-Curricular activities
Curriculum Implementation Assistance
Consultancy for Marketing and Promotion of brand
Periodic investigation of school management and assistance in Improvement areas
Feasibility Reports
New schools and educational institutions
Factors affecting the selection of Indian or overseas curricula, or both
Upgradation of existing schools and educational institutions
Feasibility reports, including a detailed financial analysis
Identification of Critical Success Factors (CSF) and Unique Selling Points (USP)
Project Reports
Detailed project reports for schools pursuing Indian or international curricula, as well as for other educational institutions. Our project reports can be prepared in a modular form for ease of implementation, and include a detailed financial analysis that can be used to raise debt funding
Identification ofUSPs
The Project Reports are mainly made for obtaining loans from Banks and Financial Institutions
Review of Architectural Plans and Designs
Preparing detailed programmatic requirements of the project
Continuous liaison with the architect and the client to ensure that the final design incorporates the vision of the client, as well as design issues related to schools and other educational institutions
Architectural concept of the project
Strategic Financial Planning
Development Plan for 5 years, covering all aspects of an educational institution (Currently restricted to schools)
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